Startups are automating onboarding funnels instead of hiring growth headcount.
The development comes amid a broader shift in how growth startups are approaching growth, with founders and investors alike recalibrating expectations after several volatile quarters. Industry watchers say the move reflects a maturing market rather than a one-off event.
"We're seeing a lot more discipline across the board," said one investor who asked not to be named because they were not authorized to speak publicly. "The companies that get this right are the ones building for the next five years, not the next five months."
Analysts caution that the full impact may not be clear for several quarters, but early signals suggest the trend is likely to continue. Indian Business will continue to track developments in this story as they unfold.